The actor/singer rode his faithful horse Trigger in more than 88 films in the 1940s and 1950s, and also appeared in his own longrunning TV show and line of comic books, before his death in 1998.

And now his son, Roy Rogers Jr., who controls the Rogers estate, has made a deal with a Hollywood studio to recreate the Roy Rogers brand for a new generation of youngsters.

Plans include a King of the Cowboys film trilogy, as well as an animated TV series, interactive games and related merchandising.

821 Entertainment Group CEO Eric Geadelmann tells Variety.com, "(The film will) not be a biopic, and will not be a traditional Western, but rather a family fantasy adventure. Roy Rogers, (his sidekick and wife) Dale Evans and Trigger are quintessential figures of America, and we will introduce this franchise to a new audience while capitalising on the millions of Roy Rogers fans worldwide."

Source: WENN