Joel Madden and Nicole Richie shopping in Santa Monica with daughter Harlow Madden. Los Angeles, California - 04.08.08

The couple launched the Text CHILD to 90999 campaign, as part of the Richie-Madden Children's Foundation, at the beginning of last week (beg15Sep08) and they're almost a third of the way towards the goal already.

The money from the initiative will help fund a state-of-the-art playground for kids at the Beyond Shelter in Los Angeles.

Almost 2,000 fans and parents have donated the required $5 (GBP2.70) after texting the campaign.

Source: WENN