Kelly Rowland at the UK film premiere of 'Sex And The City' at Odeon Leicester Square. London, England - 12.05.08

The Survivor singer has teamed up with cosmetics company The Body Shop to launch the Staying Alive Foundation, which raises HIV/AIDS awareness.

In the new ad, which launches this week (beg19May08) in America, Rowland says, "Help yourself by knowing the facts, help your friends by sharing the knowledge and help others by breaking down the stigma about these issues. A little effort can make a difference."

Source: WENN