John Legend at the 2008 BET Honors held at The Warner Theater. Washington, DC - 12.01.08

The singer jumped at the chance to lend his image and sound to the popular tipple because he loved the idea of fans enjoying a glass while listening to his music.

He says, "They (Baileys) really like who I am as an artist and what I represent. They want my fans to be Baileys customers and I feel like they treat my fans in a mature, respectful way."

The drinks firm is currently sponsoring Legend's Homeschool tour.

Source: WENN