JOE FRANCIS

Francis, a former boyfriend of PARIS HILTON, plans to open diners in Cancun and Cabo San Lucas, Mexico by the end of 2007.

The "sex sells" entrepreneur insists the GGW dining experience will be fun and sexy.

He tells the Los Angeles Business Journal, "You'll be comfortable going in there, but you're gonna get a Girls Gone Wild experience."

And Francis has big plans to take the new venture international.

He adds, "In some countries, we'll do topless optional at night."

Source: WENN