BRANDON DAVIS

The socialite pal of PARIS HILTON's went public with his problems yesterday (15JUN06) when he confronted an In Touch magazine reporter in Hollywood and revealed his rehabilitation plans.

Davis said, "I am checking into rehab today. I am on my way right now."

The oil heir has recently embarked on a career in clothing after designing a jeans line for Italian company Replay.

Friends claim footage of him partying in Los Angeles, where he launched a vocal attack on pal LINDSAY LOHAN, prompted Davis to seek help.

A source tells In Touch, "Brandon must have watched that footage a thousand times. He can't believe those words came out of his mouth and realised it was the drugs talking."

Davis is no stranger to rehab - he sought treatment in 2001, according to the publication.

Friends claim his rehab of choice this time is the $75,000 (£41,600)-per-month Passages facility in Malibu, California.