SEAN COMBS aka DIDDY
Launch party of Sean Combs new Fragrance ' Unforgivable ' held at the Core Club
New York City, USA - 01.02.06

The cologne has proven to be such a hit, the rapper is now developing a female fragrance which will hit shops later this year (06).

He says, "The men's (cologne) is so good, women are starting to wear it. That to me was a true testament (to its success) - if women were going to steal their boyfriend's cologne and start wearing it.

"My dream was when you are out of town or at work, that your wife is at home or your girlfriend is at home and she is smelling your T-shirt.

"Or she's trying to steal your bottle of cologne... and it worked!"