BEYONCE FRONTS NEW NINTENDO ADS

Last updated: Thursday, March 26, 2009

BEYONCE FRONTS NEW NINTENDO ADS

R&B superstar BEYONCE has become the latest celebrity to front an advertising campaign for computer game giant Nintendo - she's the spokesmodel for new game RHYTHM HEAVEN.

BEYONCE

The Crazy In Love hitmaker appears in TV and print promos for the music-based Nintendo DS game, and she is delighted to have teamed up with the firm - because she was a big fan of its hugely popular Super Mario franchise when she was growing up.

She says, "I have so many memories with Super Mario and of course I know the theme song; I can sing the whole thing all the way through! And now I'm a part of it (the Nintendo brand), so I'm really proud of that."

Beyonce turned the commercial shoot into a family affair by insisting her young nephew Daniel Julez Smith, Jr. - her sister Solange's son - played a part in the project, and he appears in the new ads.

She admits her scenes with the four year old are so realistic because they offer a snapshot of her home life: "Whenever I have down time, I want to have the down time with him, so this is very true to my real life - just relaxing at home with my nephew. It's great to share a little piece of something so intimate with everyone."

Other stars to have featured in Nintendo DS adverts include actors Nicole Kidman, Patrick Stewart and Liv Tyler and singer Carrie Underwood.

Source: WENN

| Thursday, March 26, 2009

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BEYONCE FRONTS NEW NINTENDO ADS

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