Last updated: Monday, February 9, 2009

GUM INSPIRES DIDDY'S FRAGRANCE

SEAN 'DIDDY' COMBS' hit new fragrance I Am King was inspired by the rap mogul's breath.

Sean Combs aka P. Diddy arriving for the New York Knicks basketball game against the Cleveland Cavaliers at Madison Square Garden, New York City, USA - 04.02.09

While he was working on the new scent for men, he caught the whiff of the gum he was chewing.

He says, "There are certain scents that I like... I always wanna have, like, a fruit base.

"This one (fragrance) has a blackberry base... and it started from the smell of BubbleYum... I was chewing some gum and I was like, 'My breath smells really good, it smells like berry,' so it started from there... It smells very masculine and sexy."

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Source: WENN

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