DUFFY'S DIET COKE CAMPAIGN

Last updated: Thursday, January 15, 2009

DUFFY'S DIET COKE CAMPAIGN

Welsh singing sensation DUFFY is set to appear in a multi-million pound advertising campaign for slim-line beverage Diet Coke.

Duffy performing live at Brixton Academy, London, England - 09.12.08

The Mercy hitmaker has signed a deal to promote the soda giant across Europe in a costly advertising drive throughout the continent later this year (09).

And the star feels she is the perfect spokesperson for the brand - because she drinks so much of the low-calorie fizz.

She says, "(I drink) so much of the stuff, they were either going to give me shares in the company or put me in the advert."

Coca-Cola marketing director Cathryn Sleight agrees that they have made the right choice in Duffy.

"The campaigns are well known for tapping into powerful social and cultural zeitgeist and Duffy is a great embodiment of today's modern female attitudes.

"She has a strong appeal with our core female audience and we're confident that this campaign will become just as iconic as previous 'Diet Coke' advertising campaigns."

Previous celebrities who have starred in the brand's marketing campaigns include Oscar-winners Adrien Brody and Kim Basinger, as well as British actress Kate Beckinsale.

Source: WENN

| Thursday, January 15, 2009

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DUFFY'S DIET COKE CAMPAIGN

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