COMBS' BID TO SPRUCE UP NEW YEAR'S BALL

Last updated: Sunday, December 28, 2008

COMBS' BID TO SPRUCE UP NEW YEAR'S BALL

Hip-hop mogul SEAN 'DIDDY' COMBS has vowed to give $1 million (GBP686,000) to charity in exchange for the chance to redesign New York City's famed New Year's Eve ball.

Sean Combs aka P Diddy performing live at the Power 106FM Cali Christmas Holiday Concert at the Gibson Amphitheatre, Los Angeles, California - 09.12.08

The rapper wants to alter the iconic Waterford Crystal - which drops annually in Times Square to signal the start of the New Year - to resemble the blue stone of Ciroc, the brand of vodka he co-owns.

And the star promises the full donation will go to deserving charities around the city.

He tells AllHipHop.com, "As the Official Vodka of New Year's Eve, it's only fitting that we (Ciroc) take over New York, the most iconic New Year's city in the world.

"I'm going to give every adult in America a taste of what it's like to enjoy a sophisticated celebration with Diddy, and what better time than while ringing in the New Year?

"Having this iconic blue stone sit atop the New York skyline on New Year's Eve is my way of wishing New York a fruitful New Year."

Source: WENN

| Sunday, December 28, 2008

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COMBS' BID TO SPRUCE UP NEW YEAR'S BALL

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