Last updated: Thursday, May 24, 2007

DADDY YANKEE SIGNS UP TO REEBOK

Reggaeton star DADDY YANKEE is celebrating becoming the first celebrity to promote Reebok's custom sneakers.

Daddy Yankee at RBK: Now Playing - Press Conference. New York City, USA - 08.03.06

The Puerto Rican rapper is delighted to have signed a deal with the sportswear giants, and is proud they chose a Latin musician to make history with.

He says, "It's the first time in history that Reebok has used a celebrity to promote their custom sneakers, and I feel very blessed that they picked a real Latino. From all the diverse talent and artists that Reebok has, they choose Daddy Yankee to be the person to make history this time around with Reebok."

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Source: WENN

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