WILLIAMS TO DESIGN PEPSI CAN

Last updated: Wednesday, April 11, 2007

WILLIAMS TO DESIGN PEPSI CAN

Superstar rapper PHARRELL WILLIAMS is giving up his day job for while - he will design a can for soft drink giants Pepsi.

Pharrell Williams at Pre Bafta dinner held at Cecconi's restaurant. London, England - 09.02.07

Williams will team up with music stars BIG + RICH and THE ALL-AMERICAN REJECTS in designing cans for the drinks company.

He tells allhiphop.com, "I was intrigued by this opportunity because it allowed me to be creative and innovative, which is something that I try to infuse in all of my endeavours."

It is not the first time a soft drinks company has turned to rappers in a bit to increase sales. Coca Cola hired JAY-Z to redesign a can for its Cherry Coke Brand earlier this year (MAR07).

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Source: WENN

| Wednesday, April 11, 2007

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