HURLEY 'TOO MUMSY' FOR BOHO LABEL

Last updated: Sunday, March 25, 2007

HURLEY 'TOO MUMSY' FOR BOHO LABEL

British fashion label Monsoon is reportedly searching for a new spokeswoman after a GBP1 million ($1.95 million) modelling contract with ELIZABETH HURLEY failed to increase profits for the design house.

Elizabeth Hurley aarrives at Sir Elton John's 60th birthday party held at Cathedral Church of St. John the Divine. New York City, USA - 24.03.07

Hurley, who recently married businessman ARUN NAYAR in a number of ceremonies in the UK and India, is apparently "too mumsy" (mother-like) for the label who normally target a younger, more bohemian market.

A source tells British newspaper The Sunday Mirror, "The label has started investigating possible replacements for Liz.

"We had a disappointing period before Christmas and hoped that signing Liz would improve the figures. While the disappointing profits aren't Liz's fault, the company wants to shake things up and get back to its core market.

"People have suggested that Liz's image is too mumsy. She's also a bit too refined for Monsoon, which sells boho-chic clothes rather than tight jeans and low-cut tops."

Related News:

- HURLEY CO-BRANDS FOOD RANGE WITH PRINCE CHARLES
- HURLEY BLASTED FOR FUR ENDORSEMENT
- HURLEY FLASHES UNDERWEAR AT CHARITY EVENT
- HURLEY DOES BUSINESS IN BED
- Breast Cancer Research Foundation's 'Hottest Pink Party Ever 2008' - Arrivals
- HURLEY + NAYAR SETTLE DISPUTE WITH EX-MAID
- Elizabeth Hurley Wearing a White Fur Wrap as She Leaves Her Hotel in Upper East Side
- NEWTON BLAMES HURLEY FOR FAME HUNGRY CELEBRITIES
- HURLEY AXED FROM AD CAMPAIGN
- The Breast Cancer Research Foundation's Hot Pink Party - Arrivals

Source: WENN

| Sunday, March 25, 2007

E-mail this to a friend

Printable version