
Last updated: Tuesday, February 7, 2006
Hollywood movie mogul JOE ROTH has ditched the XXX franchise because he thinks the ICE CUBE-starring sequel was a flop.
JOE ROTH attending the 30th annual
'Dinner of Champions' at the Century Plaza Hotel
Los Angeles, California - 14.09.04
and ICE CUBE stars in Revolution Studios' action thriller XXX: State of the Union
USA - April 2005
The big-name producer broke his own "cardinal rule" when he signed rapper Ice Cube to replace VIN DIESEL in XXX: STATE OF THE UNION - and he has regretted the decision ever since.
He explains, "I believed in the franchise more than I believed in the actor of the franchise and I just didn't want to pay the price for Vin Diesel.
"I broke my own cardinal rule, which is, 'If you're going to do a sequel, keep all the original elements together.'
"I just felt it was going to be way too expensive with Vin and explode into something that was gonna be a nightmare. I chose a different way with Ice Cube and it didn't work. When you get burned like that on a picture it takes a lot to get back to it."
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