
Last updated: Monday, January 30, 2006
PULP frontman JARVIS COCKER is hailing British rock phenomenon the ARCTIC MONKEYS as the saviours of the music industry - for proving talent can outweigh hype and promotion.
Jarvis Cocker live on stage in Amsterdam
WENN
The rockers' album WHATEVER PEOPLE SAY THAT I AM, THAT'S WHAT I'M NOT was yesterday (29JAN06) named the fastest selling debut disc in British music history, after clearing 363,735 units in just one week - despite a non-existent marketing campaign.
And the COMMON PEOPLE star hopes record companies will take notice of their rise and focus on finding talent, rather than manufacturing pretty pop groups.
He says, "I think it's very important because they've done it without trying
"The only reason people have got into it (the music) is because they've listened to it and they like it, so it's something real.
"I guess all the music industry will probably think 'how can we emulate that or what can we do?'
"I think there's nothing they can do about it because it's something that has happened naturally, there's no way to apply spin doctorism to it."
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