Last updated: Thursday, August 25, 2005
DIDDY & ESTEFAN JOIN FORCES
Diddy & Estefan will have a partnership in creating a new Latino music revolution
Mega-star Diddy and award winning producer Emilio Estefan (married to Gloria Estefan) have decided to join forces on a multi-media venture called, “Bad Boys Latino”, forming a coalition in the growing Latin Hip-Hop market, according to Associated Press. Both of these outstanding producers have designed to recruit, produce and market musical artist roster. The Latino market has grown rapidly in America. It is very powerful and beautiful. As Diddy expresses himself. Diddy feels very fortunate that he is partnering up with Estefan. Estefan is an incredible example of diversity and creativity. Plus he gets things done. Estefan has worked with many amazing artists like Shakira, Ricky Martin and Jennifer Lopez. The goal of this project is not to uncover great new talent but to display this type of music in ways that will bring the consumers to want more. It will be a new revolution of music. They will be selecting artists that are of reggaeton, fusion of Salsa and rap. Diddy and Estefan plan on announcing their joint venture at a party in Miami before the MTV Awards ceremony.
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Source: Associated Press
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